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Web design experts on mCommerce
It took a few years of market development but mCommerce has finally arrived. As consumers migrate to smartphones, tables and the mobile web to shop, online retailers are waking up to this mobile market place.

With online sales via Desktop PCs flatlining in 2013 for the first time since online shops became a reality, the growth of online shopping via the mobile device is notable.

Some stats for the 358 US merchants in the top Mobile 500:
* 2012
mCommerce sales $20.9 billion
* 2013
mCommerce sales $34.2 billion

Overall sales for all merchants in the top Mobile 500 list (US and outside US) will increase about 71% to $30.5 billion from $17.8 billion in 2012.

Interestingly, retailers who process the mobile transactions of their clients such as eBay or Alibaba actually account for about 60% of the $85 billion in global mCommerce sales. However, in the US there is clearly a shift from third party handling of mCommerce such as eBay transactions to direct retailer to consumer mCommerce activity.

For some merchants on the Mobile 500 list, mobile isn’t just the fastest growing portion of their entire eCommerce program, it’s also rapidly becoming the biggest.

mCommerce an indicator of things to come
Mobile already accounts for as much as 60% of sales at web-only flash-sale merchant And the retailer is estimating that Mobile could account for as much as 60% of sales in the following year. Of course flash-sale retailers work well with mobile. Where deals have a short shelf life, have a customer who can respond quickly with mobile is a match made in heaven.

But it’s not only flash-sale merchants who will benefit from the growth in mCommerce. For all online retailers the mobile device will become a shopper’s tool that cannot be overlooked.

Mobile devices. Is your website offering a good experience to your users?
Mobile devices. Is your website offering a good experience to your users?

What can we take home from this?
One might want to shrug off that mCommerce is different to other online activities that web users take part in. Not so. It’s just that retailers have excellent data tracking software that allows us to be so well informed about mobile and its impact on the web.

Do not for one moment think that those very same mobile device shoppers are going to go back to using their Desktop PC to visit your website. In fact for the younger generation, the 18 to 28 year olds, they might not even have a Desktop PC anymore. For them their smartphone or tablet could be the go to gadget for all things internet.

A quick word of advice from web design experts. Move to responsive web design with your website. The sooner the better.

«Mobile Sales beat Desktop & Laptop PC
5 Colourful Responsive Website Design Examples showing the Design Trend»

Mobile sales (mCommerce) have reached another milestone: recent results show that consumers now spend more time interacting with online shops on smartphones and tablets than they do on desktops and laptops.

Tipping over the 50% finally comScore says that 55% of all time spent with online retail in June 2013 happened on a mobile device and only 45% occurred on desktops and laptops. Specifically, smartphones accounted for 44% of retail Internet minutes while tablets accounted for 11%, comScore says.

Selling good and services via the internet? Ignore mobile sales and die.

Here’s a great example of a brilliant responsive web design. Check out The Paint Drop. Not only is the website working well in terms of responding to different sized monitors but the design is also fabulous.

There are two things in particular that this site does well. First element to note is the use of large buttons and icons. It’s a new trend. Small is no longer the best solution. In fact anybody who uses font at a smaller size than 16 should rethink their design habits.

So the type is large, the buttons easy to navigate and the icons are great in that you know immediately what they mean. And its flat design. Definitely the ‘now’ look.

Probably the only small niggle was that the site took a while to load on mobile. It’s a problem the USA has in a small way. Most Americans think they are the center of the Universe. And they are to a certain extent in terms of the internet. And in the case of this site they only serve the US market in some States. So no big issue that the site loads slowly on a mobile device outside the USA.

But it is something all website developers should bear in mind. Not everything has quick access to the internet. Especially not on mobile. Remember that. Especially if you want to talk to customers outside the USA.

Is responsive web design important to you as website owner?

Are you still grappling with this concept? Or perhaps it hasn’t even occurred to you as yet. Then look at these stats and think again. You could be falling way behind. Can you afford to?

  • 63% of US smartphone owners make purchases on their smartphones at least monthly
  • Smartphone owners outnumber standard phone devices [Source]
  • Presently HTML5 “can do 95 percent of what we want” [versus native apps] says Thom Cummings of Soundcloud
  • Online shopping spiked 16.4% last Christmas day with 7% of purchases made on iPads
  • iPad and iPhone shoppers account for 90% of all mobile purchases [Source]
  • Gap Inc. cites mobile shopping as a major reason why it has tripled its online conversions in the last year.
  • eBay mobile sales grew from $600 million in 2009 to $4 billion in 2011

Q3 2013 fall in PC sales
The PC market continues to fall with a sixth consecutive decline in worldwide shipments during Q3 of 2013. And more significantly PC sales post the lowest back to school quarter sales in five years.

Worldwide the units shipped dropped to 80.3 million during the third quarter of 2013. This is an 8.6% decrease from 2012.

PC Sales Q3, 2013

PC Sales Q3, 2013

Some Manufacturers do better than others
Lenovo, HP and Dell managed to grow their shares. However, this was not sufficient to offset the losses by Acer, Asus and the rest of the market. There has also been a change at the top with Lenovo leading HP by a whisker.  Only a 0,5% lead, but nevertheless a lead.

Out of all of them the biggest winner was Dell. Dell’s shipments exceeded growth rate averages across all regions. Acer’s sales fell a dramatic 22.6% compared to figures the year before.

What does it all mean
Of course it doesn’t mean that the laptop or Desktop PC is dead. Not yet at least. 80 million units shipped in a three month period is still a substantial size.

But there is an underlying trend that is starting to become discernible. And that is that consumers are shifting away from the bulkier PCs and moving to mobile devices. The tablet is coming to the fore.

Fall in PC Sales and increase in Tablets
With cheaper Android tablets coming to the market the computer landscape is changing rapidly. It’s becoming a first ‘computing device’ purchase in emerging markets and a supplementary device in mature markets. The computer market is certainly changing. And rapidly.

With this kind of dramatic fall in PC sales your website has to be responsive to cater to mobile devices. It’s the future and it is coming quicker than you think. Chat to the folk at Yeah Can to see how they can help with responsive web design. And for more on these stats read the article here.